Banner Design
Banner advertising is by
far the most popular and widespread form of advertising
on the Internet, almost every website has some
form of banner advertising on it. There's just
no escaping the banner on the net. Even though
we've all read the news about the declining effectiveness
of banners on the web I still believe that with
the right 'ingredients' banners can be a good
source of visitors and income for most webmasters.
There are five of these
ingredients that I'd consider the most important,
using all or most of them will always enable you
to get a higher click through rate for your various
banners. I'll list each of these banner design
tips and then continue to discuss each one in
a bit more detail.