Copywriting
Copywriting is basically
taking powerful, emotion evoking word pictures and
showing the reader that his or her life would be
more complete - better, easier, more productive,
more profitable, happier, whatever - if that reader
owned what it is you're selling. On the Internet,
your business is among tens or hundreds or thousands
of the same type of business or product. You have
to stand out. And mastering the art of writing effective
copy will help you very much.